Little do they know us: Why the English-speaking elite’s advice is the kiss of death for businesses, books, – Times of India

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Chetan Bhagat is a bestselling author and a popular newspaper columnist.
Amongst India’s many diverse people, there is a class of refined people that disproportionately dominate our societal discourse, particularly in English. Let’s call them the IIDEs (India’s Intellectual and Discerning Elites). Since the English language has long been a symbol of superiority in this country, IIDEs have an advantage right away in terms of their words being taken more seriously.
IIDEs usually have an intellectually privileged upbringing, even if not a financially privileged one. They grow up consuming newspapers, magazines, books and films in English. They know the English classics and they know the prestigious awards. Hence, when they opine on something, whether it is politics or entertainment or literature, it carries more weight than any other normal Indian person.
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Views expressed above are the author’s own.
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